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How To Redesign Your Website Without Damaging SEO

Developing a website is the most important thing you can do for your business. With the growing digital trends it’s not hard to find website development services. You can avail the best web development services in the market as there are numerous Website development companies equipped with a professional team of website developers available in the market. You can hire the one that offers the best services as per your business needs.

Once you get your desired website, you are all set to create a spot in the online realm. But is this enough? Can you go in the long haul with the same website design? Take a moment and think about it. Many website owners experienced a downfall from the first rank to last. Why? What is the reason? Avoiding website redesign!

Yes, no individual wants to taste the same food for a long time. Same with the website, your target audience will expect you to offer something new and innovative experience. Here comes the concept of a website redesign. But, redesigning your website does not mean losing your top-ranking and starting everything from scratch. To remake your website without hurting SEO protocols and ranking is what you need for a perfect redesign.

Top 5 steps for website redesigning without damaging SEO:

Map out Your Redesign

Before you start, gather some set of information that includes two vital things:

A sitemap of your existing website:- This will help you redesign the old page into a new one without missing out on any important ranking factor. You can use the Yoast SEO plugin to easily get a sitemap. It will crawl your entire website and wrap up all the URLs into an XML file.

SEO stats for each page of your existing site:- Get the analytics of your existing website to know which web page is performing well to meet the SEO protocols and which is not.

By collecting this information you can initiate your redesigning. It will help you to focus on detecting unwanted omission, avoiding unnecessary change to the design plan, and most importantly you accidentally don’t delete or remove any element which is crucial for your website’s top ranking.

Stage the new website and test it

Before you launch your newly designed website make sure to check on things like optimizing custom code, correcting errors, and fixing broken links. It is required to prevent your site from crashing or any glitch in the future.

Initially, you need your website deployment on a separate staging server that will not be accessible by visitors. With this, you can test your website in a better way. You should move ahead by checking on the sitemaps of both new and old versions of your website to verify that all the required pages are a part of the new website.

Define Redirections

If a page of your website is boosting SEO and generating great traffic but due to website redesign the URL of the page has changed, you will immediately lose that boost. You must define 301 redirecting so that the user can redirect to the new web page URL instead of getting 404 errors by clicking on the old web page URL. This way you can inform the search engine that the URL of a certain page is changed.

Go Live and Conduct an Audit 

Below are the key things you should verify in your post-launch audit:

  • The new pages are loading without taking much time and performing well.
  • All internal links are working correctly.
  • The 301 redirects are functioning properly.
  • All custom code and database connections are set up in an inappropriate manner.
  • Ensure that all the required keywords are included in page headers, titles, and meta descriptions.

Submit Your Sitemap to Google

Make sure that Google is aware of your new website. Instruct Google to re-evaluate your new website by submitting your updated sitemap. Name your sitemap XML file “sitemap.xml”, and place it to the root directory of your web server. Then, easily submit the sitemap.

  • Navigate to your Google Search Console home page.
  • Select Sitemaps from the menu.
  • Enter sitemap.xml in the text field at the end of your domain.
  • Click Submit.

Recommended Reading : 

Conclusion:

If you are planning to redesign your website then keep the SEO protocol and user experience in mind. It will help you make your website more engaging and delight your target audience. before you launch your new website, test your website in every possible way to remove any risk factor or remove any chances of website crash.

Tom Hardy
Tom Hardy is a senior website developer at Sparx IT Solutions. He is an experienced and skilled developer with great knowledge of the latest tools and technologies. He also likes reading about the latest technologies and writing blogs and articles to share informative content with others.
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