In today’s age, creating the best User experience is the ultimate goal of any business. The big question is how to provide better UX. Even before that, the question people ask is, does UX really affect our business? The simple and straight answer is, YES! When it comes to UX it can impact highly on any business. It is imperative to stay focused and provide an experience that really matters. If you think your business will grow despite no focus on UX, then you are mistaken. Therefore let us, deep-dive, into how UX affects your business and how to improve it.
Understanding what is User Experience:
User experience is simply the emotions and attitude a customer feels towards any product or service after using it. UX is more general in nature. It encompasses a lot. UX starts at the very first interaction till the customer stays with you. UX includes what people see and interact with at your website, how well they are treated, the quality of services you are offering, and after-sale services.
How User Experience affect your Business?
When a customer visits your website or shop or any other front, they go through a journey. This journey will determine if they will come again or not. For any business to grow, it is vital that they keep their customers with them for as long as possible. Therefore now we will discuss in detail, what is the effect of UX on your business?
- Word of Mouth:
When it comes to marketing, there is no tool stronger than word of mouth. We as people tend to believe what other people say rather than what the business owners tell us. 92% of consumers trust recommendations from friends. And 74% of consumers identify word of mouth as a critical influencer in their purchasing decision.
As it is evident that word of mouth can really impact your business. If UX is top-notch, then it is most probable that your current customers will say nice things about your business. This will help a lot in gaining new and loyal customers.
- Customer Retention:
Customer retention is the act of retaining your customers for a significant period of time. Most customers when giving your business a chance, notice the quality of your services. If the UX is what they wanted they will visit again, but if it is below the required level, they won’t come back again. 93% of customers are likely to buy again from companies with excellent customer service – Hubspot.
The higher the retention rate, the more revenue you generate. This clearly indicates how better UX can change your business for good.
- Increase Profits:
As discussed above, UX can play an important role in generating revenue. Positive word of mouth, high retention rate, and much more, all contribute to generating revenues for your business. It is hard to find new customers rather than keeping the old ones. Therefore a better UX ensures that not only you gain new customers but you gain loyal customers that stay with you for a long time.
Now the question is, How to create such an improved User Experience? There are many methods to do so. Here we will discuss some of the most effective ones.
- Customer Feedback Surveys:
When it comes to feedback, and how to get it. The first thing that comes to mind is feedback surveys. Customer feedback surveys are designed to ask certain questions from your customers. Through these surveys, you can determine what the customers feel about your business and what areas need improvement. The most important aspect of this method is designing the survey. What questions are to be included and how to design the survey. There are many customer satisfaction survey apps, with these apps you can create custom surveys easily. There are many factors that determine whether a survey is good or not. But the main aspects are:
- Asking the right questions
- Writing open-ended questions rather than close-ended.
- Ignore long and difficult to understand questions.
- Use rating scales and charts.
- Include questions that are beneficial for your business.
Customer feedback surveys are widely considered the most effective way of getting feedback from your customers. If you have designed the survey according to your customers and your business then you are set to succeed.
- Insert CTA’s:
When we talk about online businesses, one of the most important factors for any website is CTA’s. Determining where and how to place call-to-action buttons is crucial. You have to prioritize. You need to determine which word you want to optimize. What colors to choose? Where to place the buttons. All these factors can decide if your website is going to be user-friendly or not. If you fall in the latter category then you are in trouble. The best way to decide is A/B test different scenarios. This way you can see what suits your customers and you.
- Respond to Customer Feedback:
Getting customer feedback is one thing, but utilizing it to improve your current standing is another. Based on customer feedback you get to know what it is that your audience wants. Once you know that, you can take steps to provide them that and much more than that. You can take steps to improve your services and give the user what they want. This will not only help you with your current services or products. But also provides valuable Intel to shape and design upcoming projects. This way you stay ahead of your competitors.
Recommended Reading :
- 9 Sure-Shot Ways to Build a User-Friendly WordPress Website
- How to Select The Best CRM for Your E-commerce Startup?
- Tips for a Fully Optimized Website Design
- Enhance Customer Experience Through A/B Testing
- Anticipating Post Pandemic Web Design Trends
We have discussed in detail what UX is and how it affects your business. We also discussed how to improve that. Now we know how important UX can be for any business and how much your success depends on it.
Businesses that ignore UX are the ones that are left behind in the dust. So to make sure your business is not amongst them, take necessary measures to improve User experience and provide better services.