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Different Types of Corporate Events: List to Explore!

No matter whether you are hosting a conference or tournament, companies organize corporate events to bring people together to build interpersonal relationships that could not exist inside the structured environment of the office. The event industry was valued at $1,135.4 billion in 2019. The industry is predicted to reach around $1,552.9 billion by 2028, registering around an 11% CAGR between 2021 and 2028.

Events simply refer to a public conference of populace art at a determined place and time. The primary purpose of staging an event can be increased celebration, business profitability, community causes, and entertainment, among others. The most popular events include corporate events, promotion, music & art, and more. The key stakeholders within the event are corporate and public organizations.

Companies can easily host corporate events to bring clients, employees, and the public together. Some corporate events can be educational, while others provide people with information and updates about the company’s developments.

What are Corporate Events?

A corporate event is sponsored by a company. It helps them to focus on either its clients or employees. There are various reasons for organizing corporate events; some popular are:

  • Educate members or staff of the public regarding different concepts promoted by the organization;
  • Motivate employees by rewarding them for their work;
  • Celebrate different company milestones with employees and clients;
  • Mark a significant organizational change within the company;
  • Encourage networking and collaboration among different entities.

The corporate event market size in the U.S. was valued at $95.3 billion in 2020. The market is projected to reach around $510.9 billion by 2030, registering a 17.3% CAGR between 2021 to 2030.

Corporate events help you strengthen and build relationships with future and existing agencies and clients. It acts as a way of conveying a message to motivate and inspire business associates, employees, and stakeholders. The essential stakeholders within the corporate events market are public & private organizations, corporate organizations, and similar others.

How to Hold a Corporate Event?

Statista report shows the share of business events in the U.K. in 2018. Around 18% of events have between 51 to 100 delegates. Over one-third of events have around 20 delegates. There are periodic steps that you can consider when it comes to planning a corporate event, these include:

  • Make sure you have a clear purpose for creating the event;
  • Calculate a realistic budget;
  • Set deadlines for project preparation;
  • Choose your audience;
  • Choose events’ overall theme;
  • Select a location;
  • Plan event schedule;
  • Advertisement event.

There are lots of things that you need to consider when it comes to creating and launching a successful event. You can use a feature-rich app like Eventbrite to create and manage the event systematically. Regardless of event size, you need to make sure that attendees are aware of it. There are lots of ways in which you can create awareness about your event; these include emails, forms, industry-specific directories, networking websites, and more. 

Corporate Event Types You Can Choose Hosting for Multiple Purposes!

Companies can choose to host different types to bring clients, media, the public, or employees together. Corporate events are organized for various purposes like promotional, educational, or any other helping attendees to stay up-to-date with the company’s development and updates. Corporate events are of different types, these include:

Seminars and Conferences

The primary purpose of a conference and seminar is to connect with the right audience and provide the relevant details, usually to motivate or educate them. It is one of the good occasions for collaborating and promoting networking between attendees. 

Product Launches

As the name suggests, a product launch event can be organized to introduce a new product or service by the company. The primary purpose of organizing such an event is to inform the media and clients about the new product or service. 

Trade Shows

Organizations can organize trade shows to generate leads. They can even choose to sponsor or host trade shows to reinforce their image as an event industry leader among the attendees. 

Appreciation Events

This type of event is hosted to spend more quality time with employees and clients. The primary purpose of appreciation events is to bring all the people together to discuss new business opportunities. Appreciation events are meant to be laid-back and fun-related events; it’s much live business meetings. 

Charity Events

Charity events provide companies with powerful fundraising channels. Charity events are public image boosters and show that you are not all about the business. Such types of events are beneficial to the local community and also boost employees’ morale, and put the company’s name out there. 

Wrapping It Up

Planning a corporate event is definitely fun and easy if you understand what needs to be done and taken care of. If you succeed in mapping everything, the planning process becomes more accessible, and all of the things will move smoothly. It can help plan an engaging event that helps you achieve your planned goals. 

You need to stay creative, innovative, and organized while planning a corporate event. Make sure to keep track of resources and finances and ensure there are no shortcomings in the event. Your corporate event must create excitement among attendees, so more and more people attend it. 

Ana Hoffman
Anna Hoffman is a part-time blogger who writes on Business, Technology, Digital Marketing, Real Estate, Lifestyle, and Educational topics.
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