The biggest part of the success of the entire site depends on the quality of the design. Therefore, it is very important to follow the trend, to understand which tools have become fashionable in the field of site building, and which are already considered obsolete and are left behind. By the way, trends in web design are constantly changing, improving, modernising even in these days when all we can think about is pandemic and self-isolation.
If you follow the trend of web design, your target audience will definitely appreciate it. In this article, you will find out which web design trends in post-pandemic time are becoming relevant, and which should be forgotten.
Website Design Trends 2020 – Examples and Description of Key Elements
Design trends have affected mobile gadgets. Only last year, the frequency of browsing sites using mobile devices exceeded the use of laptops and computers. It is logical that the design of the adaptive version of the site should correspond to this.
More recently, the appearance of the adaptive version of the resource was limited — there were no bright elements that added weight to the pages, various full-format banners and triggers due to the limited size of the displays.
Today, when smartphones and tablets became highly intelligent, when the system recognises a request by voice and voice bots appeared, and the gadget’s performance and the diagonal size of its screen allow you to include absolutely any tools in the site design, more options have appeared for developers. This influenced the trends of web design in 2020.
Now let’s move directly to the visual elements and styles that are gaining popularity and will be in trend this year.
The trend for a large white space appeared relatively recently — in 2016-2017.
Big white space visually enlarges the screen, so it doesn’t allow the user to lose concentration. In addition, this colour is combined with the other colours, so you can choose any shades as accents or design ideas. And they will look just fine.
A fresh trend, which from now on will always be relevant. Adaptive logos, which depending on the screen size of a mobile device can automatically adapt to it, can perform two functions at once in one fell swoop: the company will retain its brand in front of the target audience regardless of its mobile device, and the search engine will evaluate the behavioural factor when analysing the mobile version of the site, improving resource positions in search results.
Studio minimalist photos
Try to replace vivid and multi-element photos on your website with high-quality images, which depict only one element that displays the idea and concept of the company. This will focus the visitor’s attention and not allow him to be distracted.
Custom block layout
The classic way of arranging blocks is already outdated. No, it doesn’t lose its effectiveness, but thanks to new methods of presenting information, effectiveness can be significantly increased.
Try to structure information using the polygonal mesh method by randomly placing blocks throughout the page. This solution creates a new round in terms of aesthetics — it fuels the user’s interest and allows not to go beyond the corporate identity of even a narrowly focused company.
However, to use this method of placing blocks, you must carefully consider the structure of the site. Do not forget that we read from left to right, therefore, all the most important information should be on the left side.
Geometric shapes and patterns
This trend is relatively new. It originated in 2016, was developed in 2017th and will continue to gain momentum in popularity in 2020. Mixing various geometric shapes can give excellent results.
The right selection of patterns and shapes will help create a holistic and attractive composition that is very appreciated by web users. And, despite the fact that 2D technology is gradually losing on its popularity, such techniques can significantly refresh the design concept, making it modern and very interesting.
Cinemagraphs are not at all gifs that flooded the Internet to the maximum. No, these are modern static illustrations with partial animation. Cinemagraphs are a fairly new and fresh solution, which should definitely be involved in the development of trendy website design. Judge for yourself how much they add zest to the appearance of the web page, revealing the purpose of the site and the essence of the proposal itself, which carries the project.
Juicy graphics and images
Familiar and standard photographs on the site are becoming boring. Sophisticated consumers need something new, interesting, unusual and extraordinary. Graphics come to the rescue. Not simple, but ultra-bright and colourful. Such graphics attract attention and motivate the visitor to take further actions — look through the entire site to make sure that it is really cool.
If the bright graphics are not adjacent to the theme of the site, then photos or images will help. But they must be juicy and high quality.
By the way, an excellent solution would be to use a full-size photo as the main background. In general, this technique is more relevant for landings, but no one limits you. Be sure, such a solution will fit perfectly into a business card website or promo.
Web design in 2020 goes into minimalism. This is evidenced by a large amount of white background, and the use of fairly common colour combinations: black and white, white and grey. Therefore, a fresh solution this year will be the use of translucent buttons. Such buttons, like opaque ones, perfectly fulfil their function of lead generation, but at the same time, they look very original and do not overload the site.
Is your site up to date?
Outdated web site design can significantly reduce its conversion. A lot of heavy elements, their chaotic arrangement on the page, colour mismatch, standard and template solutions distract the visitor from the conversion goal and reduce the efficiency of your business. We recommend that you redesign the site using fashion trends that will be relevant next year. Well, if you don’t have a website yet and you plan to acquire it, we recommend you to consult with a professional designer and don’t forget to find a good SEO service, so your site can become a trend, which will receive a constant stream of targeted traffic.
A lot has changed on the WEB, but two thousand and twentieth promises to be colourful. Since the beginning of the 20s, sites begin to impress not only visually. For web designers and users, 2020 will be the year of technological capabilities / highly intelligent interfaces / amazingly creative solutions in despite this pandemic.
Successful designs and resonance with the web’s 2020s!