In today’s thriving digital world, the best way to get your coaching business found is via online medium. In fact, studies show 97% of people learn more about a business through online sources. And if you are not leveraging the marketing channels on the World Wide Web, you are missing out on a lot of opportunities to help potential clients find a coach and the services you are offering.
The guide below will show you some of the ideal online marketing techniques for your life coaching business. The best part about these strategies is that they are inexpensive, accessible, and very easy to comprehend. So, let’s get started.
Create a Website
A website is the foremost place where any interested client goes to research more about the service they are interested in. Whether your coaching business is just starting out or you already have a widespread following, a website will serve as an invaluable marketing tool.
If you lack technical skills, creating a website may seem like a nerve-racking ordeal. However, these days you can quickly build a simple site using software that guides you through the entire process.
When planning your website, make sure to add relevant and informative content about your brand. With attention spans greatly reduced, it’s best to cut the fluff and stick to relevant details only. But do make sure the site contains basic elements such as:
- Your overall qualification
- Your working experience
- The coaching packages you are offering with their price plans
- Links to your social media account
- A contact form for potential clients to reach you through
- And testimonials and reviews from previous clients
Publish Epic Content
Include a blog on your website and publish valuable content regularly. With a thriving blog, you will be able to grow your online presence and come out as a credible source of life-inspiring tips.
You see, people want assurance that you understand their goals and challenges. They also want to make sure that you, as a life coach, will be able to help them solve their everyday life problems.
With your blog and the content you post, you can show them that working with you will make a difference in their lives. It is also your way of proving your commitment to your business and how serious you are about helping others.
It’s important to try to make your content visually pleasing. In case you don’t have the time or budget to take custom images, you can consider purchasing stock photos at affordable prices. You can edit these images according to your requirements.
Invest in SEO
The first step to market your coaching business was to start a website and start blogging. The second step is to ensure your website gets noticed in the plethora of services available online. To achieve this, you have to make sure your coaching business website is search-friendly.
SEO or search engine optimization is basically a way to tell search engine algorithms about your website. They will then use the given information to index your site and display relevant search queries.
Think of SEO as different signposts that direct interested visitors towards your website. The more clear your directions are, the more chances your website will have of receiving traffic from them.
To optimize your website according to SEO guidelines, identify the keywords/phrases associated with your business. Think about the terms your customers will be using to find services like yours and use them sparingly in the content published on your website and blog.
To further help search engine crawlers locate your website, make sure:
- The data provided on your site is authoritative, relevant, and updated.
- Add meta title and description to each page title.
- Integrate alt tags (attributes) to make your content accessible to viewers using text-only browsers or screen readers.
- Use descriptive links and call-to-actions within the text.
- Improve your page loading speed.
- Add outbound links to trustworthy sources.
- Keep content formatting neat and organized.
Join Social Media Platforms
Another way to market your business online is to create accounts on different social media channels. With over 3.6 billion social media users, there is a good chance your future client is spending time on at least one of the numerous platforms out there.
When deciding between the channels, consider the type of audience you wish to attract and take it from there. For example, the older generation is usually available on Facebook, while Instagram is popular with the millennials. LinkedIn is also a lucrative channel to attract professionals and enhance your network.
Create regular content on the social media channel of your choice. Don’t just advertise your business and services. Instead, add valuable content, give advice, answer questions, and offer help wherever you are needed.
Start an Email Newsletter
Email marketing may seem like a dead feat. Still, in reality, it is a strategy that every marketer should engage in. It is endorsed by both B2B and B2C marketers who tout it as one of the most reliable advertising channels. With an email newsletter, you can educate the followers regarding your best practices, industry trends, and exclusive offers. A regular dose of the email will also keep your business on top of the audience’s mind and make you appear as an active professional.
To collect the email addresses of interested consumers, you will have to give something of value in return. It can be anything from a free report and an ebook to a discount in the first coaching session.
When you are creating content for your newsletter, make it informative and valuable. You can also integrate a humorous touch and add entertaining content to your newsletter. Keep the layout attractive, and make sure to include a CTA in every email.
Contribute to Industry-specific Groups and Forums
This may not seem like a fast way to approach your coaching business, but you will be surprised to know how many life coaches have built a following with consistent interaction in online groups. Quora, Reddit, Facebook Groups, and LinkedIn are just some of the forums that work when done correctly.
However, don’t join these groups to drop links from your webpage and social media profiles only. Instead, add value to the forums by chatting regularly with others. Join conversations, answer questions, and give advice to your potential clients and even fellow peers.
Once you have gained a substantial number of views, then only you can add links to your pages within the signature.
Go For Paid Advertising
If you have the budget, it is ideal to go for paid advertising and promote your coaching business to a large population. Since you can identify the target audience for paid ads, this will give you a chance to promote content to a defined audience and measure results more effectively.
Many places integrate paid ads, such as Google search results pages, through Adwords and social media networks. Even if you are budget conscious, these platforms will give you the opportunity to analyze how much budget you should allocate on ads in order to maximize return
Above, we have outlined the best ways to market your life coaching business online. Be creative with the above tips and think of ways you can be more relevant for your followers. With consistent efforts on online marketing strategies and building relationships, you will be well on your way to improving your revenue.