Are you finally taking the big step of outsourcing your SEO to an experienced agency? This is a move that a lot of businesses are making since it has a host of benefits. We are talking about being cost-effective and achieving amazing results when it comes to ranking on Google.
But, the first difficult step you need to take is hiring an SEO agency. With so many options, you need to dig deep and really see what they can do. One way you can do this is by looking at case studies. Let’s see what case studies can tell you about an SEO agency.
The Campaigns They Created
First of all, one of the best things you can gain from case studies is an insight into the campaigns that an agency has created for their clients. Often, their website will say what clients they have worked with and statistics on what they have achieved overall as an agency. But, the great thing about a case study is to exactly see individual examples of what that team has done.
For example, ClickSlice is an award-winning and leading SEO agency in London. But, what campaigns have they created for their clients? Well, this is something you can see through the case studies published on their website. Click here to see some examples. They are short yet informative so that you can see how creative an agency is and how they operate.
The Clients They Have Worked With
When you are looking at hiring an SEO agency, it can be reassuring to see that they have worked with some other big companies. This is something that you can find out about by looking at case studies. Indeed, the agency will often share the name of the client they have worked with, as well as what they have been able to achieve. So, you can see if you recognise any of these companies or brands.
But, even if you do not immediately recognise the companies that an SEO agency has worked with, this does not mean you should dismiss them straight away. For example, you can do some research on that company yourself to see if they are big players in their industry. Ultimately, if they have trusted the team, this can make you feel more confident about doing the same.
The Results That Were Achieved
When you are on the internet and trying to find the right team to hire, it can be difficult. Everyone is going to tell you they are the best. The only way to really see if an agency is all talk or is as good as they say is to look at the results they can achieve for clients. This is going to be demonstrated in case studies.
Indeed, this is one of the main reasons why you want to read case studies. You are going to gain a better understanding of the results the team were able to achieve for their clients. This shows them in action.
The Industries They Can Operate In
When it comes to hiring a team for SEO, you are going to notice two types of agencies. You can have a general SEO agency or you might come across a specialised one. This means that they only work with companies in certain industries. Both options are going to have their strengths. But, often a general agency is going to work well since they have experience helping clients in all different industries.
Therefore, case studies are going to give you an idea of the industries the team have achieved results in. You can read about what they were able to do for this client and if they have worked in crowded industries and still been able to achieve positive results.
Feedback From Clients
Case studies can also include feedback from the clients they have worked with. Indeed, if they have enjoyed the campaign and are pleased with the results they are going to say this. But, they can also give a helpful insight into their experience working with the team. Let’s be honest; business owners trust other business owners when they comment on a service they have received. So, you will be able to read feedback from the clients themselves.
Hiring an SEO agency is a task that can take some time. But, once you have found some companies that you like, this is when you can dive into the case studies. You can compare them all and what they were able to achieve.