When you enter the mysterious world of search engine optimization, it is understandable to be a bit apprehensive; not everyone has a complete grasp of what SEO entails; most of us know that SEO is all about boosting a website’s rankings when certain search terms are used, but how this is done is largely a mystery to the average person.
Google & their algorithms
The biggest tech giant of them all, Google own and operate the most popular of search engines, which is designed to help web users find what they are looking for. The algorithms are what decides which platform is ranked where and to say they are complicated would be an understatement; Google make a point of not giving away too much information about their algorithm lists, although they do issue directives to the SEO industry, which does shed some light on processes and outcomes. A good SEO technician has an in-depth understanding of what Google is looking for and you might not be aware that you can use email marketing to help with SEO, which an experienced SEO technician would know.
The importance of keyword research
If you are planning to get your website noticed by the biggest search engine on the planet, you first need to determine the search terms that users are typing into the search window; the SEO agency knows how to discover the numbers regarding specific search terms and the top 5 search phrases or keywords should be inserted on your website, in specific locations that Google notices. When a user types in the target keywords, your digital platform should be high on the list of URL returns, which will lead to organic traffic to your landing page.
Google can penalize a website for keyword stuffing, multiple insertions of keywords that the algorithms consider to be unnatural, one could even say blatant! Broken links are also looked down on by Google, so do check all links, interior and exterior, to ensure they are still valid. Failure to do so could lead to a Google penalization, so be warned. Of course, this would never be an issue when you hire a leading SEO agency, as they know the parameters in which they can work and would always get the best results for their many clients.
Results based industry
Digital marketing, particularly SEO, is totally based on performance and an agency’s client list would be a reflection of their talent. Hang with the high-flyers and you can expect great things from your online marketing budget; SEO needs to be ongoing due to the ever-changing nature of the web and the smart entrepreneur always has an SEO budget. Here are a few tips for SEO with YouTube videos.
Page 1 of Google search results
This is the Holy Grail of SEO; if your website is within the first 10 search results, you will receive a lot of traffic and while it might take a few months, page 1 is achievable. Some SEO agencies proudly boast they can put you one the first page of Google search results and many actually can.
Let’s end this article with a note on cyber-security, which is a very real threat to every business and organization, so make sure that your data is always protected.