If you want to level up your business presence on social media networks?. TikTok helps you to achieve brand success with a trending strategy. Every year, a new wave comes into the digital marketing world, which completely changes social media platforms’ image. This time a video-sharing application won people’s hearts called TikTok.
TikTok is an engaging social media platform with creative mindset people that allows them to upload videos with different features such as lip-synching and dancing. In a short period, TikTok became a popular network with approximately 856 million users worldwide.
With this popularity, many brands and creators are searching for how to use this platform to make their business famous among a wider audience. Many brands have started using TikTok to experiment and promote their brands.
Level up your business by targeting your audience and continue to grow your brand awareness to drive more traffic and sales. Read this article to learn some interesting TikTok marketing tips to make your brand successful.
#1. Find The Right Objective
In any social media platform selecting your niche and creating content according to your audience interest is an important way to find your target audience. The goal for each business may differ, so try to find the right objective for your brands. Here are some goals that suit your business.
- Find the target audience
- Increase your follower’s count
- Boost their engagement rate
- Improve the brand awareness
- Drive traffic and boost sales
- Since TikTok is filled with the younger generation, many brands choose TikTok to reach teenagers.
Once you are clear with your goal, create the right content strategy that fits for your brand and audience. Explore your brand’s thoughts by sharing engaging and entertaining content on TikTok. Stick to your objective until you reach your brand success.
#2. Choose The Right Hashtag
In any other social media platform, hashtags are the most important tool to increase brand awareness with a wider audience. Many TikTokers use hashtags to find content and the TikTok discover page has plenty of videos with trending hashtags.
If you want to get found on TikTok, use the right hashtag in your videos. Here are the three types of hashtags to boost your video visibility.
Topic-based hashtags
These hashtags categorize your content based on the topic you have given, such as #tiktokbeauty and #tiktokrecipe.
Hashtag challenges
Anyone can gain popularity by participating or running hashtag challenges. Additionally, 35% of TikTok users have participated in the challenges. Run a challenge by creating exciting content and boost your audience to join in your challenge.
Branded hashtags
These hashtags are unique to your business and allow people to create user-generated content to promote your brand or services.
Before using a hashtag, analyze your competitor and use the right hashtag for your business growth.
#3. Work With TikTok Influencers
In any social media platform, trust is essential for a business to become successful. If you are running a TikTok contest, hashtag campaign and want to increase your exposure, influencers are the right way to reach your goals.
Influencers always create unique content to build a great relationship among the audience. A big reason why people believe influencers is that they are loyal to their audience.
Usually, influencers have a huge following with an engaging community. So collaborating with influencers will increase TikTok followers count and boost your brand personality. Choose a perfect influencer for making your business a more valuable one.
When working with influencers, monitor the video they share and the hashtag they are using. This will take you to the next level with creative ideas in your marketing plan.
#4. Create Killer TikTok Videos
Effective TikTok marketing starts with great content. Without quality content, your video will get lost in the noise. Creating a video on TikTok is very different from the video you share on Facebook and Instagram.
Look at the TikTok For You page to find the top trending content on the platform. Then create a visually appealing video to boost your target audience. Share more entertaining content to increase your business reach on TikTok.
Additionally, write an eye catchy description that attracts your audience to stay and watch your whole video. TikTok allows users to add 100 characters to their captions, so use the right keyword with the relevant hashtag to find your target audience.
#5. Amplify Your Reach with TikTok Ads
If you are already creating great content on TikTok and running branded campaigns, then TikTok ads will help you to find interested users very quickly to expand your reach.
You need to spend money to run TikTok ads, and the result will be excellent for your business growth. Here are some types of TikTok advertisements that take the business to the next level.
In Feed Ads
These ads are similar to regular posts for 15 to 60 seconds that appear on the For You page and allow you to add a CTA button to drive your views to your landing page.
Top View Ads
These ads appear after 5 five seconds when you open the TikTok application. It is a full-screen ad with an autoplay option, and it displays for 60 seconds.
Brand Effects Ads
These ads allow you to create content with stickers, filters, and effects. It is an excellent way to create an engaged audience with your brand.
Brand Takeover Ads
These ads are similar to top view ads, and these ads appear once you open TikTok. Brand ads allow you to add video, Gif, and images with the CTA button.
#6. Power Of User Generated Content
On TikTok bringing organic traffic is an excellent way to boost new customers for your brand. Posting user generated content is a winning TikTok marketing strategy to connect your business with a potential audience.
UGC offers brands to drive more traffic to their site and increase sales conversion. Additionally, UGC improves user interaction, and it converts your audience into clients. User generated content is an unpaid way to boost your brand awareness with loyal customers.
Share engaging content to prompt your brand or service to a massive audience. And encourage your potential audience to create short videos about your brand’s advantages. Nowadays, UGC becomes the heart of the TikTok marketing strategy, and it increases brand ROI.
#7. Track Your TikTok Analytics
Are you wondering how to measure the result for your TikTok marketing efforts?.
Switch to a pro account to check your insights on TikTok. Once you convert into a pro account, you can check your post-performance every week.
In your analytics dashboard, you can see the three main categories.
Profile Overview
This tap helps you to identify how your profile is performing. The profile overview tap allows you to check your video views, followers count and profile views.
Followers Insights
This tap allows you to see your followers’ information. Additionally, it shows a line graph of your follower’s demographics. Also, you can see your follower’s gender and location.
Content Insights
This tab allows you to see your overall post-performance. It shows the analytics for each post.
- Total views count of post
- Total video likes
- Total post shares
- Playtime of video
- Average watch time
- Traffic source type
Check your analytics to track your post performance and boost your popularity on TikTok.
Wrapping Up
TikTok provides a ton of opportunities for brands and creators to grow business professionally. Create entertaining content to gather your large TikTok community and to increase your brand personality. Utilize these above seven marketing tips to grow your business with a loyal following and get success on TikTok.
Author Bio:
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.
