These days the profession of copywriters or blog writers is gaining momentum and continuing to keep high demand. Thanks to the development of this area, there are numerous different tools that make this profession easier and accessible for many people who are willing to become professional writers.
In this post, we would like to get acquainted with the most popular and highly functional technical platforms and apps used by copywriters all over the world in order to make their content more qualitative and useful.
However, consider that not all of these tools are free but they are worth paying for the subscription.
Wordcounter is a great tool for counting the number of words in your article which need to be published on particular platforms and social media which are also displayed on Wordcounter. Additionally, it shows you the frequency of keywords used in the text so that you could see if the number is enough to be indexed by Google by the needed words or you need to add some more. And of course, it shows the grammatical and spelling mistakes to make your writing perfect with no money needed to pay.
Well, there is no more popular tool for copywriters than Grammarly. This platform is used practically everywhere where the content is created. It has two versions – the free one and the premium account. The free version has quite limited but also useful functionality like showing the grammatical and punctual mistakes highlighted with red lines and showing the more suitable synonyms. The premium account provides advanced options like rewriting sentences to make them sound good, offering better synonyms, and revealing all spelling and other types of mistakes, plagiarism, and others.
Words to use
If you write a long-read article you may feel a lack of words, especially if the topic is specific.
Words to use websites offer an extensive library with synonyms. All synonyms are split into several groups so that you could pick the most appropriate one for your audience and theme. So all you need to do is to type the topic of your article and get access to all related words to it like verbs, adjectives, nouns, popular expressions, quotes, etc. As a pleasant gift, this website is completely free and has no limitations in use.
Facebook Ads Library
This is a real treasure for people who work in marketing agencies or departments. Facebook Ads Library collects and saves information about all past advertising campaigns of different famous brands. It is a great source of inspiration for copywriters, especially those who promote their content or services on social media. You can read lots of interesting information about advertising that was popular in the past, taking some insights into your writing skills and promotion. You can also search for a particular campaign or marketing manager by the name to fasten the process. By the way, Facebook Ads Library is free for use, so here take your chance.
Semrush is considered to be one of the best and most popular search engine marketing tools. It provides the capability to conduct a deep analysis of your content on website or blog, compare it to competitors, engagement of the target audience, see the position in Google, the main keywords, and build the precise plan of what changes are needed to improve the quality and value of your content and promote your article among others. You just need to paste the URL you are curious about and get the extended analysis of the content within it. Semrush is not free as it offers an advanced range of options required for the qualitative work of copywriters.
Google Analytics is another excellent tool for content analysis also used by the best essay writing service and has a free version. By typing the particular URL, you can see the detailed information of your content, particularly the target countries and percentage of visiting the page, how long users stay on the page and read your content. If it is important for your job to be promoted within certain countries, certain visitors including age, gender, job position, etc, it is a great platform that shows you what amendments are needed to increase the visits to your website.
A/B testing is now considered to be a popular and inevitable part of marketing strategy to precisely evaluate its efficacy. Convertize is one of the wide range of tools that offer A/B testing for copywriters and SEO specialists to test several pages with the same content to define which one works better and is willing to get a higher position. Convertize makes this process really smooth – you can set up the settings which page needs to be displayed to a particular group of users and then you receive information about their behavior on the pages. Thus, you can choose which page is better to display and you get a Writing Judge writer review website whose performance is promising.
Thesaurus is another vast library of synonyms and antonyms. Synonyms are words similar in meaning, and antonyms are completely opposite in meaning. Such platforms can help you fill your article with rare and interesting words that are not used by other copywriters that will make your writing style more creative and unique. Thesaurus provides you with the words suitable for emotions, the style and tone of your content, your target audience, and so on. You can also check the words you are not sure about in meaning as this technical tool is fully free for all users with no limitations in searches.
Hemingway is a popular online tool used mostly by Best Writers Online writer review service that shows all mistakes within the content – grammar, spelling, punctuation, readability, conciseness, frequent similar words repetition, and so on. There is no need to wait as you need to do is to copy-paste your text into the tool and receive the result when all errors are highlighted by different colors depending on the type of mistake. Hemingway helps to make your content highly qualified, clear, and targeted to your readers. The online version of this tool is completely free but if you want to install it on your PC, you will have to pay a one-time fee.
The choice of photo and video stocks is really huge, and we would like to get you acquainted with one of the best of them. Envato is a paid photo, graphic, and video stock where you can find various elements for your article or blog post related to any topic. You just type your topic or any word related to it and get access to thousands of photo and video elements to dilute your content. Of course, due to the high quality of elements, Envato cannot be free. You need to buy a monthly subscription to have constant access to all elements on this website. But it is worth it, as stock elements will make your content unique and creative.
We have counted the most popular technical tools for copywriters used for different purposes in order to provide readers with high-grade content. This list can go on and on, as the variety of similar applications is enormous. The choice is up to but it mostly depends on what kind of content you write whether it is an article for newspapers, glamorous magazines, corporate website blogs, or personal blog on social media. Then, you can select the technical tool that will really be useful for your writing style and tone as not all technical tools for copywriters have advanced functionality that is able to qualitatively improve the content. Also, make sure that these technical tools don’t eliminate your individual writing style and do not convert your content into something unclear and boring for your readers. Creativity is one of the main ingredients for top-notch content, and only then grammar, punctuation, and so on.