In this highly competitive environment, surviving in niche businesses can be challenging. It couldn’t be more true for the real estate sphere, as every day is a fight to keep up with the competition. Luckily, it gets easier if one rides the waves of the internet and does some effective digital marketing.
The role of SEO, or Search Engine Optimization, has become crucial in this era as every business strives to snag the top spot in local SERPs. SEO for real estate business entails arming yourself with tools that allow you to be found in Google searches and increase traffic to your site.
Now, you can improve your real estate business’ SEO strategies by using these ten tips:
Do Keyword Researching
Keywords are crucial when it comes to SEO. Therefore, finding suitable keywords that get you above your rivals is the goal here. You can use tools such as Google Keyword Planner to get some relevant keywords. Use your business’s location (area/city), type of services (selling condos, apartments, houses), and some common phrases corresponding to real estate.
Additionally, you can pick long-tail keywords as they are specific and are customized search results that a person puts into the Google search bar. This will put your website at the top of the SERP.
For instance, if you are a real-estate business in New York, use long-tail keywords like “low-budget homes for sale in New York” to put your website clearly on the first page of a user’s local search.
Run SEO Audits
SEO auditing will let you know which pages need improvement and possibly introduce some keywords. Even though it is a bit time-consuming, it can bolster your site and improve your search engine rankings.
An SEO audit lets you know if your site is doing well in local rankings or not and how much daily traffic it receives. Therefore, the audit underlines the following key areas to focus on:
- Well-structured posts/webpages with the right keywords, visual elements, and tags.
- Both internal and external links as well as broken links.
- Overall site structure, such as XML sitemap, robots.txt, etc.
- Focus on meta descriptions, alt tags, titles, etc.
Have a User -friendly site
Additionally, your real estate website must be user-friendly. You also have to double-check that when a user accesses your website on their smartphone, it is mobile-optimized and simple to navigate. A catchy homepage with all the right visual elements and necessary information will beckon users to check out your services.
The screen should automatically adjust on any hand-held device. Moreover, quicker loading times with a simple outlook will make everything work in your favor.
You can also optimize your images so that the content is easy to figure out and does not compromise the loading time.
Create Backlinks
Link-building is essential when it comes to real estate digital marketing. Home buyers are likely to first do a Google search instead of relying on word-of-mouth to check out your reviews and create first impressions.
With the correct keywords and quality work, your real estate webpage can dominate local searches. Therefore, attract popular websites to do some internal linking for your business.
Ultimately, your business’s goal is to generate more leads, and inbound linking can give you that! Here is what you can do to get backlinks:
- Take part in local businesses and charities.
- Write testimonials for people you have worked with.
- Use a HARO approach.
- Sponsor some local schools or training centers.
Create Unique Content
Solely relying on blogs or guest posting wouldn’t do the trick. You have to think outside the box for your real estate business and indulge in producing some creative content.
Video content is a great way to propel your business forward. Using the correct keywords in the video script can get the message across. Plus, it soars the overall traffic on your website.
You can also go with some podcasts or a YouTube channel that have a positive impact on your lead generation.
Optimize the Speed of your Site
It gets a bit congested if a real estate website uses images and videos that take so much time to load. For Google, site loading matters when it comes to ranking, and if your website takes more than one second to load, it will not put you on the first page.
Therefore, ensure that you have optimized all the images and videos to minimize loading time. Fix any bugs or reduce the size of your images to help your site load faster.
Also, it would be better to look into Google’s PageSpeed Insights to do some speed testing. You can always minimize some of the coding (JavaScript and CSS) that goes on the back end to improve site performance.
Use Significant Directories
You also need to make your site rank first on local searches. One way to do that is to list your business in relevant directories.
To start, have your company on Google My Business. Give information like your business’s address, hours of operation, website URL, contact details, photos of your business, and so on.
Now it’s time to keep your profile up-to-date by making posts on it, responding to reviews, sharing daily lists of properties for sale, etc.
Use Schema Markup
Schema markup is simply a semantic language that uses microdata (tags) to alter how a website emerges in search engine results pages. It enhances the rich snippets that come right after your business title.
A rich snippet could be ratings of your website or a meta description that comes after your site title.
Analyze your Competitors
By analyzing how your competitors run their businesses and try to dominate the local area, you can point out all the necessary keywords they use to produce traffic. Moreover, you can observe what digital marketing strategies they use that give them a competitive edge.
In the end, it is all about reaching the top position in Google searches. And studying your competitors can be one sure way of minimizing damage and learning from your rivals’ mistakes!
Create a Blog
Lastly, put some effective tips and tricks pertaining to the real estate business on your web page with all the relevant keywords via blog posts. Make content that is unique, easy to read, and full of useful information. It will undoubtedly keep the reader’s attention.
Here are some themes you can base your effectual real estate SEO articles on for your website:
- How to topics such as “How to buy an apartment on a low budget.”
- Affiliate marketing content.
- Guidelines or mini-guides.
- Research-based articles.
Summary
Quality real-estate marketing requires investing in viable SEO tools. Here is what you ought to do to make your business run seamlessly:
- Finding keywords that suit your real estate business.
- Studying your competition and how they use SEO.
- Using internal link building.
- Making quality posts and video content.
- Getting your real estate business name across local directories.
- Optimizing web pages for enhanced user experience.
