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How Custom Mobile App Development Helps to Boost Your Business

If you want to boost your business, you should consider mobile app development. It is a highly-effective way of gaining more customers and more sales. The benefits of custom mobile app development are many. They include increased productivity, security, and mobility. Below are some of these benefits. And remember, you don’t have to spend a lot of money to reap the benefits of mobile app development.

Enhances Productivity

Personalized mobile apps increase company efficiency and growth. Currently, office workers waste 69 days per year doing administrative tasks, costing the economy over $5 trillion each year. Custom mobile applications help businesses collect, exchange, and unify data to increase efficiency and boost business performance. Here are three ways these apps can improve company productivity:

Enterprise users improve developer productivity by providing detailed information about business requirements. They can also provide a rough wireframe to developers before the coding process begins. This acts as a robust blueprint of the app and makes coordination easier among different stakeholders. Additionally, the wireframe will make development faster and easier. In the long run, these developers will be able to increase their productivity and save time. When using custom mobile app development services, enterprise users can improve the productivity of your company by maximizing the return on investment for every dollar spent.

Custom applications enable companies to maintain control over data security. Off-the-shelf applications don’t offer such control, which can lead to huge losses and bad PR. Custom applications can also facilitate smooth workplace collaboration. Moreover, developers can consider the battery life, overall performance, and security of the app to ensure maximum ROI. These benefits of custom mobile app development will boost productivity and boost company profitability. In this way, custom apps will save time and expenses.

Boosts Productivity

In a recent study, businesses with customized mobile apps reported an average 41% increase in productivity. A customized adaptable program increases company productivity by 41 percent, and helps companies achieve positive growth. Businesses can use mobile apps to improve the efficiency of their products, save time, and streamline operations. In fact, 74 percent of companies reported an increase in productivity from these applications, and 81 percent reported decreased inefficient tasks.

With so many productivity-boosting features, custom mobile applications help companies meet their goals and increase employee efficiency. A generic app may not be able to interact with your existing software package, causing poor performance, bugs, and errors. Customized apps provide your business with the ability to rethink processes and boost employee productivity. Here are a few of these benefits. Weigh your options:

Custom apps also have superior security frameworks, making them ideal for businesses that want to digitize processes. Custom apps also offer secure network connectivity, which is essential for businesses looking to improve productivity and customer loyalty. In addition, these applications increase employee morale. So, how can custom mobile application development boost productivity for business? Let’s take a look at how it helps businesses improve their bottom line! With these features and more, it’s easy to see why custom mobile app development is the preferred solution.


With nearly 4 billion people using smartphones around the world, how can you resist the temptation to develop your own mobile app? By now, you already know that mobile users spend four hours per day on their devices, and 88% of this time is spent using apps. Moreover, by 2025, 72% of internet users will access the web through their smartphones. So, how does custom mobile application development help your business?

A customized application will be able to showcase your business brand and improve its marketing efforts. Non-custom apps do not provide the ability to increase consumer interest in your business. Not only will your app fail to generate more revenue for you, it will also lack the scalability and performance you need to maintain your business. It will also not keep up with third-party application updates. Moreover, it will be based on outdated technology. In short, custom mobile app development allows you to customize your business process and use it as an app.

The growth of your business is directly proportional to your level of customer satisfaction. In fact, a research has shown that seventy percent of all purchases are influenced by a business’s treatment of customers. Consequently, businesses that take the time to create a high-quality mobile app will not only make more sales, but also increase brand recognition. However, customers do not want to settle for basic functionality. They want apps that load quickly, integrate well with other apps, and have high levels of interactivity. Therefore, businesses are realizing the benefits of partnering with a custom mobile app development company.

Provides Mobility

Today, 87% of smartphone users spend most of their time on their mobile devices. As such, companies need to leverage technology to grow and scale. Mobility solutions have become a cornerstone of business growth, and custom mobile app development has emerged as an entirely new marketing channel. At Altamira, our custom mobile app developers focus on all aspects of mobile application development, including usability, stability, scalability, and data security.

The latest State of Custom App Report shows that 74% of teams are more productive thanks to their custom apps. This is because employees find tasks easier and improve their morale. Furthermore, custom app development includes a built-in communication framework. This engine enables real-time business chat and notification framework, an essential part of any enterprise mobility solution. With the right platform in place, custom mobile app development can help your business scale effectively.


There are several cost-cutting advantages of custom mobile app development. Firstly, you can avoid paying for features that aren’t absolutely necessary. While adding new features to an app is important, many businesses do not need these extras and end up overspending on development. In order to avoid this, make a list of features you really need and eliminate those that aren’t necessary. This will keep your cost-cutting benefits to a minimum while ensuring that your app is high-quality and has a high-return-on-investment.

Custom mobile apps can be useful marketing tools. They allow you to better understand your target consumer and tailor the experience accordingly. Social buttons can encourage users to share their experiences and reach a wider audience. Additionally, customized apps help businesses strengthen their customer relationships. They can also help businesses generate new leads and increase customer loyalty. By using the latest technologies, a custom app can enhance the online visibility of a business and increase its competitive advantage.

Why mobile app development is important for business

While it is tempting to buy an off-the-shelf app for your company, this is often not the best way to proceed. You may end up spending more money than you need to on an app that’s not tailored to your business’ needs. And while it may seem tempting to save money on one app and use it for all of your operations, doing so will limit your ability to innovate and meet the needs of your customers.

For one thing, a custom mobile application offers complete control over security. Off-the-shelf applications don’t provide this level of security, and companies taking such risks could end up losing a great deal of money or even suffering bad PR. Secondly, new business mobile applications typically integrate with existing systems. Having a custom application means that the developer can include existing system requirements in their app, saving them time and money.

How mobile apps can help your business?

The benefits of custom mobile apps are numerous. For starters, they offer the convenience of shopping anywhere and anytime. Consumers love these apps because they can check out products and services while they are waiting for the bus or cab, pay for them over the phone, and even consult with the store’s employees. Moreover, they help you increase customer loyalty and retention rates, and can improve employee productivity. Apart from these, the apps can also earn you money through in-app advertisements and in-app purchases.

Another benefit of mobile apps is that they allow customers to interact with your brand 24 hours a day, seven days a week. Customers can access information and messages tailored to their needs and preferences, as well as send and receive notifications. Some of these apps even work without an internet connection, so you don’t need to worry about accessibility. As a result, mobile apps help you establish yourself as a reliable resource and demonstrate the brand’s values to your customers.

Custom App Development vs Website Development

A custom application can do wonders for your business. These software applications are custom-built to fit your needs and maximize your return on investment. Not only do custom applications improve your business processes, but they can also increase customer retention and brand loyalty. After all, repeat business is far better than new customer acquisition! Custom apps are especially beneficial for startups, where budgets are usually limited. Here are a few reasons why custom applications are the way to go for businesses looking to increase their sales.

Firstly, it’s important to consider the platforms you plan to target. Most users use Android and iOS, while less than 10% use Windows Phone. Then, you need to consider whether you want to focus on developing applications for multiple platforms. Keep in mind that it takes three times as much work for each platform, so you might as well invest in a website that works across multiple platforms. Furthermore, an app takes up a lot of resources and money to create and maintain, whereas a website gets one back.

Ana Hoffman
Anna Hoffman is a part-time blogger who writes on Business, Technology, Digital Marketing, Real Estate, Lifestyle, and Educational topics.
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