Branding is essential to any small business, but it can be difficult to know where to start. How do you choose what will work best for your company with so many different options? This blog post will provide creative ways that you can brand your company by using inexpensive and easy-to-find materials.
1. Logo
Instead of using an image as your logo, you can use a font to create the same effect. Make sure it is easy to read and stands out on all backgrounds. It would be best to consider your brand’s personality before picking a logo design style.
For example, if you have a fun or quirky company, going with something simple might not be the best choice because it evokes too much seriousness from customers. On the other hand, if you are selling high-end products, sticking with simple lines like custom sticker sheets will help set your product apart from the rest.
Choose a font that matches the tone of your business, and use it consistently across all materials such as social media profiles, website headers, and promotional items like mugs or pens. If you’re struggling with this step, consider getting some great advice for choosing an appropriate logo design style based on your brand personality.
2. Branding Guidelines
Develop a set of guidelines that your employees must follow when representing the brand. This ensures that you will always be presented in an up-to-date and professional manner, no matter who is responsible for the task at hand.
Develop a guide of the dos and don’ts for your brand to ensure that everyone is on the same page. For example, it might state how certain large elements should be positioned concerning the logo or what colors you want when placing images online.
This can also help with internal communication if different employees have access to social media accounts because they will know exactly what image consistency is expected across all profiles. It’s much easier than having multiple people upload random profile pictures.
3. Social Media Presence
Having a strong social media presence is crucial for any business, especially for small companies. Make sure to have an account on all of the most popular platforms like Facebook, Twitter, and Instagram, but don’t feel obligated to join every single new network that pops up because it’s “cool.” Sticking with these more widely used networks will ensure that your brand reaches as many people as possible without being lost in the mix.
Your company should be represented consistently across each platform so customers can recognize who you are, even if they only use one or two of them. Have fun with this step. Don’t hold back too much, though. Just make sure not to spam by putting out random sales offers or promotions without warning your followers.
For example, if you’re uploading images on Instagram, make sure they all adhere to the same style and tone as filters used and images taken in similar lighting conditions. If you plan to use videos often, consider what kind of theme it will have, so viewers know exactly where to find them when they look through your profile or page feed. You can also use this step as an opportunity to experiment with new ways for reaching out, such as live streaming apps like Periscope.
4. Email Signature
Including your branding in all of your email correspondences is a subtle but effective way to remind customers who you are. It’s also a great opportunity to include a CTA (call-to-action) that encourages recipients to visit your website or learn more about your company.
Use an image as part of your email signature and ensure it has the same style as your other branding materials. For example, if you’re using light text on a dark background, apply the same concept to your email signature. This will create cohesion between the different channels through which people can interact with your brand.
5. Navigation Website
The menu should be easy to understand and laid out in a way that makes sense. If you have many products or services, consider creating separate pages for each category like the home page, blog, about us, products, services. This will help reduce confusion and make it easier for visitors to find what they need.
Branding your small business can be a lot of fun, but it’s also important to take it seriously. By using the tips in this article, you’ll be on your way to creating a consistent and professional image that customers will appreciate.
