Digital signage is gradually transforming from novelty to necessity. We are far too deep in the 21st century to ignore that displaying the info relevant for your business’s operation, be it a simple shop or a conference hall, is far more powerful, immersive, and efficient if you have the benefit of a rich multimedia experience. Coming to this conclusion, however, is far simpler than putting the idea into motion. The first obstacle you will need to address is finding the appropriate TV screen for your company’s digital signage needs. Let’s see if we can offer some help.
Make a decision about the location
So, we can all agree that digital signage is one of the excellent ways for small businesses to build a competitive brand identity. Even so, this tremendous branding potential can easily go to waste if the screens are not situated in high-traffic locations that produce the biggest visual impact. Because of that, you should try to assess the traffic flow throughout your premises and choose the locations where visitors and customers will naturally look for directions, tips, and instructions. These “crossroads” are a far better option than merely hanging the screens on the wall with the most room.
Consider the size and the viewing angles
These considerations may sound somewhat menial, but you want to beat your business competitors – every small advantage you can get can be and should be used. With that in mind, the size of the screen and viewing angles become very relevant for closer examination. Investing in tech that will end up lost in the larger rooms or simply be unusable due to poor viewing angles or sun glare can only waste your money and set you back. So, when you are deciding on the location of the screens, make sure they are easy to read from a certain distance and clearly visible throughout the entire day.
Create an immersive experience
Some marketing experts will tell you that the process of customer engagement should start as soon as your clients enter the premises. We say that, in this competitive economy, you should start the engagement even before that. So, consider using 4K outdoor TV units to give the visitors the basic info about your business, spark their interest, and invite them to enter. As soon as they are in, the rest of the digital signage units should introduce the customers to your portfolio and gradually lead them to the points of sale. The more immersive the experience, the stronger the results.
Choose the appropriate resolution
As we mentioned in the previous sections, the size of the monitor definitely improves visibility. The other thing to consider in this regard is the screen resolution. Here, regardless of the size, you should never go below Full HD resolution (1920×1080 pixels), which is, in this day and age, considered an industry standard. However, even these screens should be used only for larger messages, simple notifications, and instructions. Any kind of more detailed and immersive visuals will require the use of full-scale 4K screens (4096 x 2160 pixels) to be clearly visible in all circumstances.
Software compatibility and connectivity
The way you are going to use your digital signage devices will ultimately depend on your marketing needs. However, you want your screens to be able to support as many devices and software platforms as possible. Investing in Android-based screens will give you a great deal of autonomy and run the apps and presentations, even without attaching external devices. As for connectivity, HDMI ports are the contemporary industry-standard so go with them. However, it is highly preferable that your screens support wireless connection and streaming capabilities.
Professional or consumer-grade
Once again, this choice will boil down to your contemporary needs and types of premises. Smaller rooms like conference halls and offices can easily get away even with consumer-grade 4K units. However, shopping malls, open spaces, and industrial halls can definitely benefit from some of the commercial units. The benefits you get in this case are as follows:
- Anti-glare protection
- Longer lifespan
- Better durability
- Brighter screens and wider brightness settings
- Built-in light sensors
These few considerations should give you a solid roadmap you can use to get the best possible digital signage units suited for your current marketing needs. With the recession knocking on our doors, cutting a part of the market cake for your company will become increasingly harder. Every asset you can use to get to the finish line should, by all means, be used. Digital signage does seem like a good place to start.
