Promoting business online is not an easy job. Sure, you have so many options but sometimes having too many options to choose from can be seen as a handicap. Also, competitiveness is at an all-time high. Sure, you’re trying to promote your page, blog and website but so is everyone else. When everyone is doing the same thing, reaching the stage of brand recognition (let alone brand awareness) is a difficult task. With that in mind and without further ado, here are the top five amazing ways to promote your business through online means.
Use social media to humanize your business
There are so many great examples of social media managers who used their own social media profiles in order to humanize their business. The way to do this is to represent your own enterprise as if it were a single human user of social media. Interacting with customers and trends, creating memes and commenting on posts of your own followers is one way to do this. In fact, in the past several years, we’ve seen more and more major brands turning toward memes. This is the language of the online community and the sooner they embrace it, the better.
Viral guerilla marketing
Making the offline presence of your business to go viral is really not that hard. The simplest way to achieve it is through guerilla marketing. All you need is an artist capable of creating a head-turning piece of street art and there you have it. In order to work, this piece needs to be unique or controversial. However, before you start, you need to make up your mind on the type of controversy that you want to start. Once people notice it, they will take photos of it and post it online or directly share it on social media. They might tag your business or add a hashtag. All in all, it helps increase your online footprint.
Diversify your content marketing
Another thing worth taking into consideration is the importance of diversifying your content marketing. Sure, written text is great but what’s wrong with posting an infographic every now and then. Moreover, why not turn towards video marketing. Provided that you do not do this often and that you want to go for the optimal production value, it might be worth your while to look for video production Sydney agencies to help you out. Those who really want to invest in the future of their digital marketing might even want to consider acquiring podcast production equipment.
Invest in SEO
The next thing worth taking into consideration is the imperative of boosting your visibility. The logic behind this is fairly simple and straightforward. When you target people, they might be suspicious about the methods that you’ve used to identify them. Second, they might ask too many questions about how you’ve found them, which would make them even more suspicious. Lastly, they might not even be your target audience. On the other hand, if they find you themselves, their defense mechanisms will remain down. Also, all the audience that fins you via these keywords is already counted amongst the low-hanging fruits.
Locate your community
Lastly, you need to understand the way in which your target audience uses the internet, to begin with. They have social media pages that they follow, subreddits that they frequently visit and forums that they’re subscribed to. By identifying these hotspots, you will be able to conduct a silent survey of public opinion and even interact with your audience on their own terms. This will bring you closer to them and help them see you far more favourably. Nonetheless, this journey starts with the identification of these platforms.
In the end, you need to keep in mind the importance of being different, yet, doing so through channels that are familiar to your audience. While this may sound difficult and even contradictory, with the right strategy, it really doesn’t have to be that way. With just a bit of a change to your game plan and some research on your target audience, you should develop a plethora of ideas to suit your needs. Most importantly, each of the above-listed ideas is outside-of-the-box, which should allow you to offer a unique angle to your target audience.