Guest posting without a doubt one of the best SEO and content marketing tactics. It has been to bring results and multiple benefits. While some might use it just for SEO purposes, it offers many other opportunities if you know how to seize them. Here I have discussed some tips that will help you get the best out of each guest post.
Start with Audience Personas
An audience persona contains the attributes of your target audience. If you don’t know who you are talking to, you won’t have anything interesting to say. It’s like when someone likes soccer, so you talk about soccer with them to gain their trust and attention.
Likewise, you want to catch the attention of your prospects, engage them, and pitch your products or services. In order to really connect to them, you must learn as much about them as possible. You won’t be able to reach the right audience. Even if you do reach the right people, your message won’t be effective.
ON the other hand, if you know exactly who you are writing for and what their pain points are, you will be able to write words that will convert them to a lead or customer.
There can be more than one personas depending on your business and industry. You should do research on the internet and try A/B testing to learn as much about your potential customers as possible. This usually contains information such as age, gender, location, interests, and income.
Define Objective of the Campaign
You should know why you are investing in the guest posting. Set realistic goals and then carry on with the campaign.
You should start by learning all possible goals of guest posting or any other digital marketing campaigns. For example, you might be trying to improve brand awareness, increase website traffic, or get more sales.
Each of these goals can also be further divided so they are more specific. You will write several unique p3eices of content. Since you are investing in them, you should decide the goal of each article before you start writing it.
For example, you can work on personal branding in one article and discuss some of your experiments and their results. This will help build an image of an industry leader. People will trust you if they feel that you know what you are talking about. Likewise, you have to plan where and how to use the link to your website where it will get maximum links.
Remember, there can be more than one goal for each guest post.
Use a Range of Anchor Texts
An anchor text is the part of a sentence where you apply the hyperlink to your website. There are several types of anchor text. Some of the most popular anchor texts include branded, keyword, naked, and generic anchor texts.
Don’t just stick to one or two; instead, mix all types of anchor texts so they look natural. While the user will only see one article, and it’s unlikely that he will land on another guest post of yours, he won’t notice what anchor text you used.
Search engines, on the other hand, will view all the articles linking to your website and the anchor used with them. If all anchors are the same, it will appear unnatural.
You should most definitely use branded anchor text, but you don’t have to use it in every single one of the posts and you don’t always have to apply a link to it. Simply a brand mention can also help increase awareness and win search engine trust.
Check the Relevancy of the Website
Don’t just publish posts on any website that is allowing it. You should only choose the most relevant websites.
You might wonder how you would filter the relevant websites. Here is a simple trick.
Try to understand the regular visitors of the website. If their visitors are your potential customers, then you have the right website.
For example, a website on sports doesn’t have anything to do with women’s fashion. A link from such a site won’t make any sense.
You should also see where the visitors of the website are coming from. If you have a local business, there is no need to go on a website whose audience is from another country. One more important thing is the niche.
You should choose niche-relevant websites that make sense. The niche doesn’t have to be the exact same, but it should make sense.
Take Professional Help
By now you must have realized that the correct way of guest posting is not very easy. First, you have to find a lot of relevant website that will actually be useful for your campaign.
Next, you have to contact them to see if they are willing to publish your articles. There will also be some negotiations with them. You also have to write a lot of useful articles that serve at least one business purpose.
You are not just publishing one or two posts. A campaign usually comprises dozens or hundreds of guest posts.
This is why you will have to take the help of a renowned company that specializes in guest posting services such as Globex Outreach. These companies have all the resources they need at their disposal and have been doing the work for years. This allows them to execute the most difficult guest posting projects in the shortest time and in the most efficient manner.
Share Author Bio with the Article
Not many follow this simple step although it has so many benefits to offer. You should always include an author bio with each post. This makes the article more credible and it’s easier for readers to trust it.
That’s not all; you get to introduce yourself in the author bio section. Every reader would know who wrote this useful article. You can use the link to the website somewhere in the article to get maximum clicks. The bio section will help increase personal and brand awareness.