Ever since the foundation of Facebook and Twitter, social media has been on the rise. Millions of people spend hours browsing these platforms and looking at their feeds. Socializing with other people is also a big part of why social media sites are so popular.
Of course, the early days were different from what we have now. For businesses, social media is an excellent source to promote the brand and raise awareness.
Over time, social media has changed. Some trends came and went while others stayed. Right now, there are quite a few prominent trend examples of social media that businesses ought to utilize to the fullest. Interested in finding out what those are? This article will give you the information.
Let’s start with giveaways. It is hard to come up with the idea that presents better opportunities to attract new followers.
Brands create posts encouraging social media users to share and like the content to enter the giveaway. And the engagement on such posts is understandable.
People like to join even if they do not really need a prize that is being offered in a giveaway. After all, it takes just a couple of clicks to join, right?
The prizes can vary. For the most part, it is physical goods, though something like discount coupons are also common to see.
Digital products are easier to give away because you do not have to worry about packaging and sending them.
Say that you run a graphic design page on Facebook. You could create a short course on how to design t-shirts and film it. Or, as an alternative, teach a winner one-on-one.
The possibilities of prizes are not endless, but there are plenty of different approaches. It is about how you present the prize and how you can persuade more people to join with the hopes of turning these social media users into regular followers.
Influencer marketing is another great example of a trend that is so prominent these days. People love to follow celebrities and various personalities on social media. Big follower numbers get noticed by brands, and it is natural to get in touch with an influencer to strike a partnership deal.
One thing to note about influencer marketing, though, is that there is no need to focus entirely on the top influencers.
Social media platforms are vast, and brands can do perfectly fine by sticking to micro-influences who are known for having excellent engagement despite not boasting of as many followers as top influencers. Ultimately, engagement is the metric that determines how good an influencer can be for a brand.
Social media pages want to receive attention from followers, and one of the best ways to do that is by engaging with the followers. Replying to comments is perhaps the simplest option, but there is more.
To keep the followers more interested, a social media page could consider sharing user-generated content. Exposure is somewhat underrated in terms of how it can generate interest from people.
A trend that might not seem obvious, but there is no denying that engagement for a social media page should be a priority.
Content quality is also worth mentioning. If you were to look through various social media pages, you would notice a trend of publishing as much content as they can.
Sure, sticking to a content calendar is one of the rules because consistency is there to meet the expectations, but spamming feeds with lackluster content is bound to backfire.
It can be difficult to come up with quality content consistently, but considering how well-established brands prioritize quality over quantity, it is important to identify ways to create your own strategy and stick to this trend.
Visuals Over Text
On average, the attention span of people is decreasing, and it is natural that social media users are less likely to engage with texts.
No, right now, you will see that video content and images are dominating social media pages. Some brands even hire professional animators and voice actors to publish regular shorts because this type of content is superior to many other types as far as engagement goes.
Considering how much social media content has changed in recent years, it will be interesting to see how SM content will evolve in the future. But for now, though, visuals are dominating, and it is hard to think of the next big thing that might change the status quo.
Rise of TikTok
The last trend to mention is how TikTok is growing. As already mentioned, short videos are a popular and engaging content type on social media, and TikTok is a tailor-made platform for such content.
While TikTok is more popular among younger demographics, it is still a great option for brands to target the right consumers and convert them.