Home Marketing Social Media Meet the Most Popular Fashion Bloggers Dominating the Instagram Circuit Today

Meet the Most Popular Fashion Bloggers Dominating the Instagram Circuit Today

We know that social media platforms especially Instagram have completely revolutionized the fashion blogging world. Today numerous Instagram fashion bloggers are more serious about their feeds on Instagram as compared to their blogs. They are dedicating more time and energy to grabbing the attention of, captioning, and finally, posting the right #ootd picture. Several bloggers have witnessed impressive returns simply by leveraging the powerful and versatile platform for sharing pictures of a new line of clothing or fashion and beauty product reviews.

Fashion bloggers need to be multi-taskers as they are involved in styling, shooting, and even editing pictures, writing perfect content, managing the backend of their site, designing their precise layout, and effectively executing an SEO stratagem.

As per Forbes.com, it is quite true that fans are awestruck by conventional actors, celebrities, and even pop stars in a specific way that is quite different and unlike how followers on major social media channels including Instagram are totally interested and fully-engrossed in learning the routine and everyday life of the Instagram fashion bloggers.

These celebrities have become an integral part of the everyday existence of Americans and people across the globe. Businesses not only buy Instagram followers and likes they also invest in partnering with top fashion bloggers to promote their brands.

We understand that Instagram fashion bloggers together boast of over 55 million fans who keep following them to get acquainted with the latest developments and trends in fashion, beauty, and lifestyle worlds. Here are the top fashion bloggers who are dominating the Instagram fashion blogging scenario today.

Chriselle Lim 

Chriselle Lim has been successful in establishing a niche for herself in today’s fashion industry. As a reputed fashion stylist, she has introduced TheChriselleFactor.com for documenting her unique personal style. She also runs a popular YouTube channel that boasts of more than 760,000 subscribers. Chriselle’s own fashion line called the Chriselle Lim Collection has been featuring in some of the select In-line and online Nordstrom stores. Chriselle Lim has been partnering with well-known luxury brands like Gucci, Dior, Fendi, Valentino, LV, Cartier, Versace, and MiuMiu.

Chiara Ferragni 

She is a highly acclaimed and most reputed name in the world of fashion blogging. She is the brain behind ‘The Blonde Salad’. She had come up with her fashion blog way back in 2009 for sharing her unique personal inspiration but it has over the years emerged as a fashion blogging brand that is worth $8 million or more.

Chiara introduced her bigger venture in the form of a shoe line called the ‘Chiara Ferragni Collection’. Moreover, Chiara Ferragni’s account @theblondesalad acts as chiefly a visual representation of her unique personal fashion sense and style, demonstrating travel, fashion, and lifestyle content.

This renowned Italian blogger has been the face of Pantene and Lancôme. Recently she was ranked by the Financial Times as the seventh biggest influencer across the globe with celebs such as Rihanna, Beyoncé, and Serena Williams.

Lydia Rose 

Lydia Rose is supposed to be a famous fashion blogger from the UK sponsored by Windsor Store, Lulu’s, Boohoo, Asos, and more. Lydia Rose is known for her consistency in her Instagram content. She has been sharing fashion-oriented short videos that give her a competitive edge over the rest of the fashion bloggers.

Her immensely useful series, ‘how-to-style’ and trademark Instagram content style have gone a long way in boosting her followers count to more than 2.7 million and she boasts of an amazing engagement rate of over 3.8 percent. Moreover, on the YouTube platform, she has almost 100,000 subscribers.

Danielle Bernstein 

Danielle Bernstein has been the motivating force behind a blog based on New York City called ‘We Wore What’ that initially was dedicated to presenting exclusively street style. This blog has evolved over the years as the personal fashion diary of Danielle Bernstein. She is a 26 years old graduate from the reputed FIT, ‘Fashion Institute of Technology’ (FIT).

She has been using this blog for documenting her unique sartorial life in the sleepless city. She boasts of more than 2 million followers on Instagram. She has been highlighting the style of New York City through several partnerships with global and local brands.

Camila Coelho 

Camila Coelho is a truly a renowned Brazilian style, fashion, and beauty blogger. Her Instagram feed features eye-catching and vibrant pictures focusing on beauty, fashion, and lifestyle. Camila Coelho came up with her signature makeup brand Nightlife way back in September 2015. She has been successfully collaborating with top brands such as Dior and Coach.

Janice Joostemaa

Janice was initially struggling in her modeling career and then she took to the beauty and fashion blogging on Instagram as a respite from a failed modeling career. Fortunately, her decision to explore fashion blogging has met with tremendous success and today she has over 1.3 million followers and she boasts of being one of the most aesthetically pleasing fashion blogs on Instagram. She has bagged sponsorships from top brands like Lexus, Mercedes, Nordstrom, and Dior.


Today no businesses can dream of launching a product without the support of Instagram bloggers and influencers to boost overall online brand awareness and presence.

Ana Hoffman
Anna Hoffman is a part-time blogger who writes on Business, Technology, Digital Marketing, Real Estate, Lifestyle, and Educational topics.
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