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Instagram vs. Facebook Advertising for Small Business

Social media platforms are the best platforms for advertising your small businesses. There are various social media platforms that you can use to advertise your small business. Various social media platforms have different audiences, and you need to understand your audience. Instagram and Facebook are the biggest social media platforms you can use to advertise. In small businesses advertising, using Instagram and Facebook differ in various ways.

Instagram vs. Facebook Business Engagement

For your marketing strategy to be effective, the number of users does not matter. What matters is how much the users engage with your business. Facebook has many users, and most of them follow business pages. However, only 32% of the Facebook users engage with business pages by liking and commenting on the business posts. Instagram has a different engagement. There are few Instagram users, but close to 68% of the Instagram users who follow business pages engage with the business and ask questions about the products.

Instagram has a great brand engagement, and when you advertise your small business with Instagram, you will get more views and comments. However, that does not make Instagram better than Facebook. Despite low brand engagement, Facebook gets more views on videos, and Instagram gets more views on images. Therefore, it would be best to invest in video ads on Facebook and images ads on Instagram.

Instagram vs. Facebook Audience 

A targeted marketing audience is an important aspect when advertising your small business. Facebook is one of the most popular social media platforms and has many users. Facebook has an enormous audience, and they vary in age. On the other hand, Instagram has a smaller audience. Although both men and women use Instagram, not all age groups are active Instagram users. Most Instagram users are younger people. Therefore, depending on what your business deals with, you can choose to advertise on Instagram and Facebook. If your target audience is the younger generation, Instagram is the best advertising platform. Suppose your target audience is both young and older generation, Facebook advertising platform. When you reach your target audience, you will notice a significant improvement in your small business.

Instagram vs. Facebook Accessibility

For your advertisement to be effective, the platform you choose needs to be accessible to your target audience. Facebook is accessible to all mobile phones and laptops. The only difference is the layout, but the engagement is the same. Users can view Facebook ads, leave comments, and even ask questions, whether on a mobile phone or a laptop. This makes Facebook a good marketing platform because your target audience can easily access your posts.

On the other hand, you can use Instagram freely on the desktop. When using a desktop, Instagram limits activities like viewing Instagram stories, editing posts, and commenting on existing posts. Therefore, when you advertise your small business on Instagram stories, only those accessing Instagram via mobile phones will be able to view your stories. It limits the number of people seeing your advertisement. When you own a small business, you can advertise on Facebook using any smart device, and your target audience can also view using any smart device. 

Instagram vs. Facebook Advertising Costs

No matter what platform you choose, you will incur advertising costs. As a small business, you need to minimize costs and maximize profits. As you check out Instagram and Facebook for advertisement, you need to compare the costs and choose the less costly. The cost of social media advertisement varies with a lot of factors. The factors that influence Facebook advertising costs include:

  • Audience
  • Business industry
  • Quality of advertisement
  • Amount of bidding
  • Type of bidding

Advertising on Instagram is not cheaper as well. The advertisement cost on Instagram will depend on the audience and advertisement feedback. Despite the high advertisement costs, it is always worth advertising your business on either Facebook or Instagram. Both platforms give a good outcome. To maximize the outcomes, always choose the advertisement that fits your business well, create advertisements that have a purpose, and work with the platform that reaches your target audience. 

Small businesses need proper advertising strategies for them to grow. Understand your business well, and choose the best social media platform for advertising. Both Instagram and Facebook give good advertising feedback, as long as you invest in the advertisement quality.

Ana Hoffman
Anna Hoffman is a part-time blogger who blog about Business Technology, Digital Marketing, Real Estate, Digital Currencies, and Educational topics.
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