Home Design & Development How Digital Transformation is Revolutionizing Custom Software Development

How Digital Transformation is Revolutionizing Custom Software Development

As most organizations realize, embracing digital transformation is the need of the hour to thrive in the current business environment. As reported in a survey, over 85% of enterprises are pursuing digital transformation in either some or all areas of their business, gaining measurable business benefits even in the early stages.  

When it comes to digital transformation, software development is the key requirement for organizations. Leveraging technology and hiring reliable custom software developers is the key focus for a majority of companies to ensure that their digital transformation efforts yield great results. A reliable and agile custom software development company not only helps overcome digital transformation challenges but also helps save time and improve revenue while increasing efficiency. 

How is Digital Transformation Revolutionizing the Custom Software Development Industry?

The custom app development service market is projected to grow by $31.76 billion at a CAGR of 7.93% from 2021-2025. Due to the increasing demand for custom technology solutions by organizations of all sizes, the software digital transformation industry is constantly evolving. 

In the light of this, let us go through some software development trends that have arisen as different companies embark on their digital transformation journey.  

Mobile-first Approach

As per a report by Statista, over 90% of the global internet users use a mobile device. Moreover, the number of unique mobile internet users stood at a whopping 4.32 billion in 2021. 

Not only this, roughly 57% of global internet traffic was generated with mobile phones in 2021 as compared to 43% traffic generated with desktops. 

Considering the constantly growing popularity of mobile web browsing, it is critical for startups and enterprises to prioritize mobile-first approach. What does a mobile-first approach mean? In practice, it means developing mobile-based software and phone-based applications first and then scale them up for desktop devices.    

The strategy allows companies to expand customer base and increase brand loyalty through an exceptional digital experience. 

Low-Code Development

A low-code approach allows organizations to develop custom applications using pre-arranged blocks, thus eliminating the need for hand-coding. This helps organizations to accelerate the development process and build new apps in the least turnaround time possible. 

This is a great strategy for startups and small organizations embarking on their digital transformation journey to develop custom software and apps in minimal time and lower costs.  

API-first Approach

Application Programming Interface (API) is a programming code that allows multiple apps to communicate with each other seamlessly. For instance, when a user hits the ‘Connect Facebook’ button in the Candy Crush game, the app does not ask for Facebook account details. Rather, it accesses the data from the Facebook server and avoids any hassle for the user – all thanks to API.

While it must now be clear why taking an API-first approach is important in the current times, what does it actually mean? As the term suggests, the API-first approach puts API into the primary focus. Rather than taking the code-first approach where developers create a code and then add a piece of API code at the end, the API-first approach lets the custom software developers create applications that interact with other software more easily.  

While we have now looked at major trends in the custom software development industry that have arisen due to organizations’ digital transformation efforts, it is time to look at some of the popular and trending custom software applications.

Popular Custom Software Applications

When it comes to custom software development, some of the most trending applications include cloud-based apps, CRMs, and ERPs. Let us look into the details of each of them below.

Cloud-Based Apps

A custom cloud application is a browser-based app built as per a company’s specific needs. A custom cloud-based application provides many benefits to organizations. Firstly, it is cost efficient as businesses have to pay on a pay-as-you-go model. Secondly, a cloud application offers more flexibility against hosting an app on a local server. Thirdly, cloud applications, when integrated with artificial intelligence, offer better customer experience to users.   


A customer relationship management (CRM) system is a software application that stores data about customers, streamlines business communication with existing or potential customers, and provides insights for better decision making. A custom CRM app is important as it optimizes and automates complex workflows within an organization.


An enterprise resource planning (ERP) system is a software application that helps organizations manage day-to-day business operations from a single place. It usually includes activities such as inventory management, logistics management, and accounting. A custom ERP application is critical for organizations to reduce costs, improve operational efficiency, and expand business.

Final Thoughts

Custom software application is critical for organizations looking to digitally transform their IT infrastructure while improving operational efficiency, delivering better customer experiences, and enhancing overall business performance. 

While getting software developed in-house is always an option, it is advisable to outsource custom software development for innumerable benefits – low costs, great technical prowess, expedited product delivery time, and more.     


Ana Hoffman
Anna Hoffman is a part-time blogger who writes on Business, Technology, Digital Marketing, Real Estate, Lifestyle, and Educational topics.
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