If you own a business, you might hear from your customers that they walked into the store after seeing the large display outside. The sign or banner captured their attention and the attractive prints, images and call to actions forced them to enter into the store. It seems majority of businesses rely on this method of attracting a myriad range of customers. Many businesses are using large format printing at retail locations, local parks, roadsides, etc. both inside and out. No matter the size of the organization, they work to promote their new merchandise with colorful retail displays. The possibilities are expansive.
What is Large Format Printing?
Large format printing is the process of printing large prints and images using specialized equipment that accommodates large printing projects, like banners, maps, store displays, posters, building wraps, wall panels, etc. Large format printing provides the ideal solution for all large scale advertisements and printing needs.
It is only in the last few years, this type of printing has begun to take off as a cost-effective print marketing option. In the past, large format printing was set back due to issues like short run lengths, high costs and slow turnaround times. Moreover, only a few materials were available for printing in the past, as well as the end products being expensive and difficult to apply. All that changed with the introduction of new technology which has higher capabilities and quicker turnaround times.
There’s much more to unique large format printing process than just putting up large banners. Here’s how large format digital printing can make a difference to stand out among your competitors.
A Simple Yet Effective Design
Any printing project begins with its design. Simple is always better. It’s all about the message. Though large format printing allows you to add more, don’t make it complicated. Most people will only see the poster in the passage so keep the words to a minimum. You just have few seconds to capture their attention so, it must include:
- Image or graphics.
- Company logo.
- Headings and subheadings.
- Main message.
- Contact information.
Eye-Catching, High Resolution Images
There’s no doubt that an amazing image will help get your viewers attention. Make sure to use high resolution, high quality and attractive images otherwise as you increase the size of the image, the more you will notice the decrease in quality. This will make your poster or banner look even worse. Try to use vector images in large format digital printing rather than jpeg or bitmap files.
Incredible Colors and Fonts
Color plays a big role in your customer’s purchasing decision. Customers usually pass judgment on any product within 90 seconds of confrontation. Most of that is based on the color. Color has a great impact on the way they perceive your brand. Keeping color psychology in mind, go for a background color that sets the graphics and text apart. This will allow viewers to easily read the message and make a positive viewpoint. Moreover, stick with a simple color palette. Two or three colors are more than enough to create interactive, engaging large format printing projects. For large scale printing options, CMYK is the most preferred option over RGB. This gives more accurate representation of the color in large scale printing.
Applications of Large Format Printing beyond Banners
Large format printing is used for printing materials that are too big to print on standard commercial printing equipment. Here are some examples of print materials that go beyond the banner:
- Retail large format advertising.
- POP signage.
- Table-top displays.
- Trade shows.
- Branded packaging.
If you really want large format digital printing projects to make an everlasting impact and impress your viewers, choose a reliable and accredited printing company. Only high quality prints have the power to make a statement and attract potential customers to walk-in your store.