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What to Know About Paid Media Advertising on Social Media

Social media will always be an advertising powerhouse, yet many aren’t sure what paid media on these sites and apps can do for them.

Although an advertising campaign can get expensive on any of these apps, it’s a good idea to do your research and find something that will work for you out of the following.

Every Social Media Charges Differently For Ads

Regardless of which social media you’re interested in: the charges for every single one are different.  The most inexpensive place to advertise is Instagram, where you can get many eyes on your brand for less than $20.

Tik Tok is the next least expensive, followed by Twitter.  Youtube is one of the most costly platforms since you have to pay a lot to ensure that your advertisement lasts and reaches as many eyes as possible.

There Are Influencers For Nearly Every Niche

Even if you think your company is too niche to have influencers specializing in something similar to it: you’ll find someone anyways.  From cat influencers on Instagram to oscilloscope influencers like JayFitzman on Tik Tok: there’s power in every niche.  

Taking the time to understand what your niche is and using it to find an influencer who can reach out to an audience that would be interested in your products or services is vital to making your company flourish.  Their rates vary as wildly as social media rates, but be prepared to pay in the thousands for anyone with over a million followers on any one platform.

Your Customers Won’t Be On Every Platform.

Be aware that your customers won’t be on every single platform.  Although paid media is powerful, you must target it where it’s the most useful.  If you’re running an NFT company, Tiktok isn’t going to be the place for you; Twitter is.

Likewise, if you’re trying to advertise new art supplies, you’ll do better on Instagram or Tiktok than anywhere else.  If you’re unsure where your customers are, research each app and their main demographic, and consider whether advertising on multiple platforms is worth it.

There Are Multiple Ways to Advertise On Each Platform

Beyond advertising directly through the website: there are plenty of ways to promote through each of these websites.  On Twitter, for example, you can advertise by paying Twitter directly, you can pay an influencer to talk about your company, or you can pay for link building to boost your company’s SEO.  

On TikTok, similarly, you can pay influencers, or pay the app itself: or you can even pay musicians to create a tune that will become viral for advertising on Tiktok. Again, there are multiple ways to reach different audiences, so don’t be afraid to do your research and find the best way for your brand.

Most Modern Customers Don’t Like Being Advertised To

Modern customers hate advertisements.  Many Millenials and Gen Z adults admit that they hate advertisements, and a bad ad will negatively impact their view of the company.  Keep this in mind when you’re trying to reach out to these demographics.  

Your advertisements have to feel like they’re not too pushy or begging, and they have to offer something useful to the people of these ages.

Ana Hoffman
Anna Hoffman is a part-time blogger who writes on Business, Technology, Digital Marketing, Real Estate, Lifestyle, and Educational topics.
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