You’ve seen the stats, haven’t you? Online videos remain one of the best high-performing content on the internet. By 2022, this engaging format will make up more than 82% of all consumer internet traffic.
It makes more sense now why YouTube is the world’s second-largest search engine. More and more internet users are attached to videos. Watching online videos is becoming their daily routine while surfing the internet.
Now, as a savvy marketer, you must know that sleeping on the power of video marketing is no longer blissful. In other words, tapping into a video marketing campaign makes it easier for you to expand your target audience’s reach.
Luckily, you can create your marketing videos using a bunch of software and tools out there. Whether you’re in a corporate with a deep pocket or startups with a shoestring budget, these video marketing tools below will help you to produce professional-looking marketing videos from scratch for better marketing results.
The first thing you can do before producing your marketing videos is creating the script. In this case, Celtx can help you write a well-structured, neat script that your video will deliver.
Celtx is an all-in-one system for writing, planning, and collaborating on video production. It allows you to write scripts that are viewable and editable in real-time seamlessly. What makes this tool more appealing is the collaboration feature. You and your team can actively collaborate, working together in the scriptwriting process.
Pros: It’s free, and free is fantastic. You can learn to format from the ground up. There are lots of paid upgrades that can help you budget and even shoot your first script.
Cons: It’s less intuitive than other programs. You can save different files, but most people in the industry aren’t looking for Celtx files when they want to budget and breakdown.
A stunning, high-quality marketing video can’t afford to skip the storyboarding process. This crucial step can help you to visualize your script and convey how the story will flow—with Storyboarder, storyboarding is made easy.
This tool assists you in creating storyboards as fast as you can draw stick figures. They focus on a simple interface by displaying the basic features you need (such as brush tools, sketch pane, board drawer, etc.). You can also open the storyboard you draw in photoshop if you ever need more control.
#3. Filmora 9
In the production phase, you need some editing tools to make your footage perfect. One of the most well-known video editing software among all creators is Filmora 9. Not only is this software popular, but Filmora 9 is also known for its powerful editing software with basic, useful features designed in an intuitive user interface.
Those basic features include merging, rotating, trimming, splitting, cropping, and flipping videos. You can also use some effects and filters. This software might be your best option if you’re looking for a simple editing tool you can learn quickly.
VideoScribe is an intuitive solution you can rely on while creating stunning whiteboard-style marketing videos. Videos with whiteboard animation itself can make your audience understand better what your video is talking about. So, it comes as no surprise if most video marketers use this style to explain their complex ideas to their audience.
VideoScribe offers a rich set of features: Image library, music import, choose video resolution, publish directly to the website, record voice-overs, font packs, and more. There’s also the offline feature, so you can still use the tool without connecting to the internet.
VideoShop is an easy-to-use video editor with fast basic editing tools, filters, and many other effects for personalizing your marketing videos. You can even install this app on your mobile devices with iOS, Android, or Windows OS.
Since this tool is mobile-friendly, you can do basic editing at just your fingertips– right after you shoot your footage. From the same device, you can share it with your social network. Not to mention VideoShop also allows you to compile photos and make slideshows from it with fantastic transitions & effects.
Renderforest is one of the most popular animated video and slideshow makers. It has tons of pre-made templates with different themes that suit various needs, whether for marketing or even academic purposes. You can repurpose those customizable templates based on your liking.
Renderforest allows you to create HD animated videos, from awe-inspiring presentations to astounding explainer videos, for free. You can also use this tool to create your brand logo that is an essential component of any marketing campaign.
Viewbix is a tool designed to create professional-looking interactive videos. Using this tool makes it easier for you to make calls-to-action, buttons, clickable links, maps, interactive forms, and other interactive features in the video player.
That way, you can guide your viewers to take your desired actions to improve your marketing campaigns. Viewbix also provides you with detailed analytics to track engagement and conversion. With those features mentioned above, you can say that Viewbix is indeed an ideal tool to create interactive marketing videos.
Shakr makes it easier for you to create stunning marketing videos that will impress your viewers in minutes. You can choose a best-fit template from a wide selection of high-quality models made by professional designers.
This tool provides you with a simple, easy drag-and-drop interface. You can import photos and video clips and customize the text to your liking. With Shakr, you can also create well-crafted mobile-optimized marketing videos, making it easier for you to appeal to mobile users so you can expand your reach.
When we talk about creating marketing videos (especially for your social media) with simplicity, Slidely is worthy of being one of the best tools you can rely on. This tool allows you to remix photos and create fun video slideshows instantly.
Slidely provides you with stock images and music libraries, so you always have images or clips that suit your preference and needs. This tool is available for mobile devices so you can seamlessly create astounding slideshows and share it with your social network directly from your smartphones or tablets.
Animated marketing videos have been gaining a lot of traction. This type of video is light and friendly for users of all ages. Therefore, most marketers tap into animation-style for their marketing videos. In such a situation, PowToon is a reliable tool to help you create animated marketing videos hassle-free.
Powtoon provides you with tons of pre-made templates, complete with the characters, background settings, props, and stock audio. With a clean, easy-to-understand interface, you can easily make use of every feature to create eye-catching animated marketing videos even if you have zero design skills.
Do you know what is one of the most often-overlooked components in marketing videos? An intro. If you put an intro in your marketing videos, the viewers will recall your brand much easier. And the tool that can help you with that is MotionDen.
MotionDen is a free online intro maker so that you can create animated intros from ready-made templates in a matter of just minutes. All you need to do is choose your best-loved template and replace the text, colors, and music based on your business image and personality.
Your marketing videos aren’t even complete without background music and sound effects. If you’re looking for a place that provides thousands of audio, AudioJungle is the site that’s worth considering.
AudioJungle has a vast, massive collection of sound effects, royalty-free music, and stock audio for various purposes. When you find the best-fitting audio for your marketing video, you have to pay a one-time fee of $1 to use that audio file for your lifetime– without worrying about copyright strike.
Creating a winning marketing video isn’t a piece of cake. There are times when you just can’t afford to shoot footage you need for your video. Luckily, Pexels has got you covered. This tool provides you with a bunch of stock clip videos to perfect your marketing videos.
All those clips and videos are available in HD, so you don’t have to worry about the quality and resolution. Pexels offers you with stock images as well. The best thing about this tool is that all those videos, clips, and images are free for commercial use, no attribution required.
Canva is a famous online maker for most marketers, from hot startups to big corporations. This tool allows you to encapsulate all that awesomeness of your marketing videos in just one catchy thumbnail design.
Canva has pre-made templates that you can repurpose and redesign based on your business need. You can change the images, the text, even the color to create stunning thumbnails that represent your marketing videos and brand identity. Once you finish creating the thumbnail, you can download it directly to your devices.
After spending time and energy creating marketing videos, one thing left is promoting it. Of course, you can always use social media to share it to gain more exposure. But Wistia can give you so much more than a maximum exposure.
Wistia is a video-sharing platform that is purposely designed for marketing purposes. This tool focuses on features that can help you grow business and brand. Those features include the fully customizable player, calls-to-actions, analytics and reports, easy embedding and sharing, and many more.
Wrapping Up: Create Your Marketing Videos Today
It has now become common knowledge that video marketing content can optimize your overall business strategy. Thanks to the rapid growth of the internet and technology, there are thousands of tools you can use to create your professional-looking marketing videos smoothly.
With all those tools mentioned above, you can save more bucks for corporate video production. Therefore, today, designing the concept, editing, and promoting your market videos are becoming much more accessible than ever.