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7 Online Marketing Mistakes to Avoid

No matter in which field you are in, mistakes are something that are bound to happen.

The blunders committed during online marketing (just like in all other domains) are the part and parcel of the learning curve. But what is important is that you should learn from them and prevent them from happening in future.

It is possible that you have already committed one or more of these mistakes. But remember that it is never too late to change.

To help you steer clear of these, here are some of the most common digital marketing mistakes. Take a look.

Mistake 1 – Beginning Campaigns without Clear Direction 

Marketing is planning about what lies ahead. You should have a clear idea about what your digital marketing goals are and adhere to them. Overnight success is almost a myth. Real success needs time. But what helps in this regard is setting clear-cut targets prior to the implementation of any campaign. So prior to jumping into the strategies of online marketing, ensure that you have a plan. Also have milestones established so that you can keep track whether you are keeping up with them or not.

Mistake 2 – Forgetting about Mobile Users 

Nowadays people use their phones for much more than just talking and making calls. So you must not overlook the mobile customers. Just a website is not sufficient. Your website needs to be optimised for mobiles. Research reveals that almost 50% of the consumers opine that they are going to choose a company less frequently if they do not have a mobile-friendly site even if they prefer the brand. If they do not have a mobile-optimised site, it gives customers the impression that the brand does not care about the business. You can also develop a mobile app if it is reasonable. As this may not be apt for every business, it is imperative that you have a mobile-optimised site.

Mistake 3 – Sending Unwanted Emails 

People think of their inboxes as vital storage for essential letters and news. So when you include them (sometimes even if they did not sign up for that) in your email subscription they can think of your business as a spammer or fraudulent one as nobody likes or trusts unknown senders. This is because most of times, the mails sent form unknown senders contain viruses. So avoid unnecessary emails of your online marketing strategy as this just demeans your business name.

Mistake 4 – Buying Fake Social Followers 

If you invest in black market services for boosting your numbers, it almost always backfires. Actually even if your followers are high, low engagement can be noticed by your followers as well as Google. This can blacklist your site as well as your social media channels and diminish the confidence that the users have in your brand. A smaller, more engaged community always beats the larger and less-interacting counterparts. Automatic commenting by bots can hurt your business in similar ways.

Mistake 5 – Forgetting to Use Videos

Though most people think of Twitter and Facebook when they hear social media, keep in mind that YouTube is also one of them and a crucial one at that. Your business needs a YouTube page and you can use the videos from your YouTube channel on other social media platforms as well. Facebook and Instagram videos are equally relevant here. Videos are interesting and engaging and that can help your business catch the attention of consumers and compel them to check your website out.

Mistake 6 – Not Offering Sufficient Rewards

Customers are not able to trust the new brand on the market. So rewards like discounts, free shipping and other promos can encourage the prospective client to give your brand a try. It is also suggested to reward the local customers so that they can recommend your brand to others. Rewards always work in your favour in the long term.

Mistake 7 – Sticking To Just a Few Marketing Channels

Sticking to just a few marketing channels is one of the greatest mistakes that you commit in your digital marketing journey. Remember that marketing is competitive and people invest heavily just so that they can compete in marketing and sales. So you must invest in more than 2 or 3 channels for marketing. The more the better.

These are just some of the online marketing mistakes as suggested by the experts of reputed digital marketing company which you should avoid for achieving success in the field of digital marketing.

Sawoni Chowdhury
Sawoni Chowdhury is an aficionado of writing. She is an expert writer and blogger and shares her views and opinions on a range of topics such as Technology, Business, Digital Marketing and lot more. She works with Mind Digital Group, which is one of the best digital marketing company in India.

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