The online business does not only depend on ecommerce website development. What matters the most is how well the website generates traffic. A good ecommerce marketing strategy can enhance your online business growth and ROI. As we have entered the year 2021, let’s explore what are the top trends in ecommerce marketing, 2021. But first, what is ecommerce marketing?
What is Ecommerce Marketing?
It is the practice of using marketing strategies to gain good online traffic to an ecommerce store. From this traffic, the focus of ecommerce is to gain and retain customers. This goal involves both on the website and on other digital platforms. A good ecommerce marketing strategy can help you grow your business and facilitate an online presence.
Top Trends in Ecommerce Marketing, 2021
So which trends rule the ecommerce marketing strategy 2021? Here are a few major drivers of ecommerce marketing:
Ecommerce Website Development and Design
First impressions matter. The look & feel, usability, and design of your website will attract or repel visitors. Therefore, ecommerce website development and design play an important role in making a brand’s image. Make sure that you follow the best practices in designing a website.
Copywriting is both science and art. It is the practice of writing persuasive marketing and promotional materials on your web-pages, that persuade the potential customers to take some form of action – such as buying a product, clicking on a link, or make an appointment. The web-copy of each and every page of your website matters. It persuades online visitors to become your potential customer.
Social Media and Influencer Marketing
This is an era of social media and influencer marketing. Like 2020, both social media and influencer marketing have remained one of the top trends in ecommerce marketing, 2021. All brands, whether they have an online presence or offline presence, are adopting influencer marketing. Social media influencers are the new stars of this era as they can change the digital marketing game.
Content Marketing involves producing blogs (both offsite and onsite), pictures, videos, infographics, to generate traffic and leads to your website. Content marketing strategies take time and effort. The key is to develop quality and attention-grabbing content for the audience to generate maximum traffic.
Search Engine Optimization (SEO) and Marketing Tools
You might have thought that the technical side of the ecommerce business is just ecommerce website development. Ecommerce marketing is itself becoming an extremely important technical task. You cannot have the fruits of your marketing efforts without digital marketing tools and search engine optimization. What is the size of your content? What are the required keywords for your content? How many H1s and H2s? How to make sure that the backlinks are coming? SEO experts take care of each and everything.
AI and ML
Artificial Intelligence and Machine Learning are revolutionizing the ecommerce marketing sector. There are various intelligent tools out there, increasing user engagement and interest. For example, there are product recommendation tools, Chabot’s to market products, voice bots (telemarketing), and many more.
Recommended Reading :
- 7 Steps to Start Selling More Today
- The Significance of Document Authentication in eCommerce Industry
- How Smart Retail Technology is reshaping the Ecommerce Sector?
- 15 Sure-Shot Benefits of Content Marketing
- How to Select The Best CRM for Your E-commerce Startup?
Wrapping up, it is evident that ecommerce website development is itself not enough for your online business. It is the right ecommerce marketing strategy that generates customers and ROI. In this article, we took a tour of the top trends in ecommerce marketing, 2021.
Let’s conclude with this quote:
“You can’t wait for customers to come to you. You have to figure out where they are, go there and bring them back to your store” -Paul Graham, Y COMBINATOR