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Why Your Video Marketing Needs to Embrace Vertical Format

If you’ve been browsing the internet and social media long enough, you must have come across a video that’s being vertically filmed; Instagram Stories, Facebook Live, IGTV— you name it.

The main factor why vertical video marketing is taking center stage is that more and more internet users are relying on their smartphones to watch online videos. According to the stats, people are most likely to watch videos from their hand-held devices 1.5 times than PC or computer, making mobile views accounted for 62% of total online video views.

As a savvy marketer yourself, you must know that it’s time to flip your camera and start to embrace vertical format to cater to mobile viewers and cut through the noise, especially if you aim to target social media users.

Not convinced yet? Here are some other essential reasons why your video marketing campaigns have to embrace vertical format anytime soon – if you haven’t already:

Social Media Platforms are Mobile-Friendly

The more users access the internet on their smartphones, the more social platforms have shifted their attention in that direction. Social media platforms like Facebook, Instagram, and YouTube have optimized their interface to give their users convenient, pleasant mobile experiences.

As you can see now, social media features like Stories or live streaming are much better viewed through mobile devices since it’s mostly filmed vertically. Users don’t have to flip their screens to see better as it is already perfectly designed for mobile viewers.

Vertical Videos are Quick and Easy to Make

The beauty of vertical videos is that they don’t require much effort to create. You can shoot videos directly from your smartphones and spread them across your digital platforms – no fancy equipment needed.

This is surely a breath of fresh air for small businesses with a shoestring budget. They can still create trendy videos in an engaging format even with “scrappy” production value. Of course, to get a better and more professional-looking result, you might need to invest in some tools, but keeping it raw will do just fine.

Vertical Format Increases Your Video Engagement

A study from Buffer shows that vertical format gets the most engagement on Instagram feeds. It makes sense since the vertical format is mobile users’ best friend.

Therefore, if you create well-crafted vertical videos, your audiences will become more and more interactive with your content.

The more engagement you have, the more chances you’ll get to have your audiences stick around your brand. This way, it’d be much easier for you to build a solid, strong bond with them.

Vertical Videos Help Viewers Focus on What Matters

Vertical videos fill more space on a screen, eliminating any distractions like comment sections that often draw the viewer’s attention away.

In other words, it helps your viewers to focus more on what really matters, that is your brand or product. That’s why it’s easy to grab the audience’s attention when you use a vertical format.

The vertical format makes it easier for your audiences to retain your brand message to understand more about your brand in no time.


In this digital world, almost everyone is on mobile. They browse the internet at their fingertips through their mobile phone, from replying to the email to watching online videos. It comes as no surprise that they seek more pleasant and convincing experiences for smaller screens. After all, we’re just too lazy to even turn our phones into horizontal, right?

So, suppose you only rely on the horizontal format. In that case, you’ll lose a massive opportunity to expand your reach and engage mobile users, especially in this era where mobile traffic is at an all-time high. If you haven’t jumped into the vertical video bandwagon, now is the right time so that you can reap all the benefits you deserve from your video marketing strategy.

To learn more about vertical video marketing, take a look at an infographic created by Breadnbeyond below:

The Ultimate Guide to Vertical Videos for Marketing [INFOGRAPHIC]
Courtesy of: Breadnbeyond
Andre Oentoro
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
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